Why Pre-Selected Frame Collections?
Starting your own frame brand shouldn’t feel overwhelming. That’s why we created curated collections — pre-selected assortments of our top-selling styles and colors — designed to make your entry into private labeling seamless and successful.
Each collection is built around proven best sellers with strong reorder history, fast sell-through, and universal appeal. Whether you’re starting small or going big, these curated sets eliminate the guesswork and get your brand on the board from day one.
🟤 Bronze Collection
36 Frames | 18 Styles | 2 Colors Each: Designed for smaller practices or those just beginning their private-label journey, the Bronze Collection includes 18 of our top-selling styles — perfectly balanced across men’s, women’s, and unisex shapes. Pre-curated with our best-performing SKUs, it’s the easiest way to start strong without overcommitting.
🟡 Gold Collection
108 Frames | 36 Styles | 3 Colors Each: For practices that thrive on giving patients more choices, the Gold Collection delivers. With 3 colors per style, it not only expands your color story — it increases the chance of selling multiple pairs. In fact, optical industry studies show that offering more than two color options can increase multiple pair purchases by up to 35%. Gold is ideal for practices with higher foot traffic and a team that knows how to present options. More styles, more colors, more opportunity to own the sale.
⚪ Silver Collection
72 Frames | 36 Styles | 2 Colors Each: Step up your private-label game with 36 top-selling styles — each in 2 colors — for a total of 72 frames. Perfect for single-location practices ready to go deeper, Silver offers twice the variety of Bronze and a more well-rounded selectionof men’s, women’s, and unisex shapes. More styles. More opportunity. More brand impact.
⚫ Platinum Collection
216 Frames | 36 Styles | 3 Colors Each | 2 Units per SKU: Built for scale and sophistication, the Platinum Collection includes everything in Gold — plus backup stock of every frame. Perfect for multi-location practices or those who prefer to keep frames on the board as samples while pulling from inventory. More color options make it easier to identify top sellers and reorder intelligently — while keeping your board full and your brand visible.This is the smart, efficient path for practices ready to treat eyewear like the retail business it is. Platinum is where serious branding begins.
