Everything you may have missed about InD and iCouture.
This page was created to give you one place to see what’s new with the InD, iCouture and iShades private brand program — including newer styles, updated support materials, and a simpler way to review products and place orders.
A simpler way to order.
If ordering through the Shopify page has felt a little clunky, you’re not alone. This section gives members direct access to the InD and iCouture catalogs and Excel ordering sheets in one place.
Browse the collection, download the form, fill it out, and send it in. Fewer steps usually means faster reorders and more complete orders.
- View the current InD and iCouture assortment more easily
- Download Excel ordering sheets by collection
- Build larger, more organized reorders offline
- Send completed forms back without navigating the store
Download the InD Catalog
See the latest InD styles, colors, and assortment in a cleaner format that is easier to review before placing an order.
Excel Order SheetDownload the InD Ordering Sheet
Use the Excel form to build and submit your order more efficiently, especially for larger reorders or multiple style selections.
iCOUTURE CATALOGDownload the iCouture Catalog
Explore the iCouture luxury collection with premium styles designed to elevate your private brand and increase margins.
ICouture ordering SheetDownload iCouture ordering sheet
Use this Excel form to build and submit your iCouture frame orders.
Newer InD styles you may not have seen
One of the biggest reasons a private brand fades is simple — it stops feeling new. Here are some of the more current looks now available in the InD collection.
Style 601
Modern acetate
Style 602
Refined square
Style 603
Lightweight metal
Style 604
Everyday wear
Style 605
Translucent acetate
Style 606
Classic optical
Style 608
Clean profile
Style 609
Bold board presence
Style 610
Elevated everyday
Style 611
Contemporary look
Style 612
Geometric styling
Style 437
Statement frameWhy this page matters
A private brand only works when it stays current, visible, and supported. If InD or iCouture has gone quiet in your dispensary, this page is designed to help you reconnect with the program and see what resources are available now.
Updated styles
Explore newer looks and more current shapes that better reflect what patients are asking for today, instead of relying on older assortments that may no longer feel fresh.
Better visibility
A frame brand cannot build value if patients never see it. We’re organizing materials that help practices present the InD, iCouture and iShades brands more clearly in-store and online.
Member support
This page is meant to become a simple landing place for catalogs, new style announcements, downloadable materials, and other tools you can access anytime.
What’s new with InD, iCouture and iShades
We are rebuilding the support around the our two brands so members have a clearer sense of what is available and how to use it more effectively. That includes style updates, more organized product access, and stronger materials to help the brand feel more alive in your practice.
- Newer shapes and style directions
- Updated product presentation
- Access to current downloadable materials
- A central page you can bookmark and revisit
The real opportunity
Our private brands were created to give members a personal frame story. That only works when the brand continues to evolve. The practices that get the most value from private branding are the ones that keep it current, visible, and integrated into the patient experience.
- Use the brand as a point of difference
- Make it visible in your optical and your marketing
- Refresh styles often enough to stay relevant
- Give patients a reason to remember the brand
In short: the idea behind your three private brands is strong. This is about giving our clients better access to updated styles, support tools, marketing materials, and an easier way to order.
Your Exclusive Resources
View your collections
Browse the current InD, iCouture and iShades styles and assortment in one place.
OrderingDownload ordering materials
Access order sheets or other documents needed to place or review orders.
MarketingGet marketing materials
Download graphics, signage, or brand support pieces designed for your practice.
SupportAsk a question
Need help with styles, usage, or next steps? Reach out directly here.
Have questions about the your InD, iCouture or iShades private brand program?
We can help you review what’s current, what resources are available, and how to make the brand more visible inside your practice.