That’s not popular to say, but it’s true. And that’s the opinion of our founder who designed for several fashion and private label brands. Unlike designer clothing which use better materials, (cottons, wools) and ornamentation, designer frames use the same basic materials and components as non-branded frames. And, in many cases, they’re designed by the licensee NOT the licensor.
For decades our industry has worshiped these designer brands which are manufactured and sold by your biggest competitors. You know who they are.
While you need to carry some designer frames (some consumers/patients demand them), the rest of your merchandise should be a combination of premium independent industry brands and your own PRIVATE LABEL brand which you can now purchase FACTORY-DIRECT through our factory and unique manufacturing system.
It’s time for independent ECPs to buy smarter, and that means buying 1/3 of their product FACTORY-DIRECT.
Today, big-box chains and on-line retailers, like Lens Crafters and Warby Parker, pay a fraction of the price that independent eye care professionals pay for the very same product. This puts you at a distinct disadvantage in today’s changing market dynamics. Your margins are lower and your practice brand is harmed.
We’re committed to the success of independent Eye Care Professionals like you. This is why we offer you this unique factory-direct, private branding program. Your success is our success. Your success is the strong future for independent eye care professionals.
Without the high minimum order quantities (MOQ) and long lead-times found in traditional private-branding programs, we have developed the first truly attainable Factory-Direct Private-Branding program for America’s independent ECPs. Finally the playing field can be leveled!