3 Easy Steps to Private-Branding
1. Schedule a Zoom Meeting & Receive Free Samples.
Begin with a personalized consultation and get two free frame samples. Experience the quality firsthand and learn how private labeling can benefit your practice.
7-10X Markups
“The quality of Your Brand Eyewear’s core collection rivals most designer brands. We achieve a 9x markup with ease. Their luxury collection matches top-tier brands, allowing a 6x markup. No more settling for 2.5–2.7 markups to stay competitive. It’s a no-brainer.”
2. Complimentary Logo Design
Our expert graphic designer will craft a unique logo for your practice, ensuring your brand stands out. Focus on your patients while we handle the branding.
3. Place Your Order
Order your private branded frames effortlessly online. In just 28 days, receive your custom frames directly from our factory to your office.
28-30 Days Later
Order your custom-branded frames effortlessly online. In just 28–30 days, receive your frames directly from our factory to your office.
1. What is the minimum order quantity?
Start with just 30 frames, choosing up to 30 different SKUs. No minimum per style. This approach helps reduce costs, increase profit margins, and improve capture rates. For under $1,100, you can launch your own private-label frames.
2. What about warranties?
We offer a warranty against manufacturing defects. While it’s challenging to track time limits on frame purchases, we stand behind our quality and will always address your patient/customer needs. This does not cover patient abuse, misuse, or carelessness. Our generous warranty is unique in the private label industry, designed to protect your brand’s image and ensure patient satisfaction.
3. Are you listed in FRAMES DATA for managed care reimbursements?
Yes, we are listed in Frames Data, enabling substantial reimbursements for eyecare professionals. This unique offering sets us apart, as no other private-label company provides this. All frames are listed under Your Brand Eyewear with a 3-digit style number. Our core product is listed at $89, and our YBE Black luxury collection at $189, adding significant value to your practice.
4. How many styles do you manufacture for private-branding?
We offer over 85 styles in our core collection and 15 (and growing) in our luxury collection. Think of the core collection as Toyota—premium quality, top-selling shapes and colors. The luxury collection (YBE Black) is akin to Lexus—true luxury styles with Japanese acetate, riveted hinges, and packaging suitable for luxury brands. Each comes with a patient presentation box, soft pouch case, cleaning cloth, and a shopping bag, all custom-branded with your logo.
5. Where will the branding be placed on the frames?
We can place your branding anywhere on the frame. Unlike others, we use your actual logo, maintaining the proper font and icon. Our branding quality matches that of luxury brands. We brand temples and demo lenses to your specifications, with AR-coated demo lenses. Think of the frame as a blank canvas—we’ll assist with branding recommendations, leveraging our expertise in private branding.
6. What pricing do you suggest?
With YB Eyewear, the cost is significantly lower than typical purchases at this quality level. This opens multiple avenues. We recommend setting an initial goal for your label—whether to be cutting-edge, compete with online and big-box stores, or simply increase profits. We’ll discuss these goals together and consult you through the process. Based on conversations with many clients, it’s safe to say that the average…
7. What about reorders — is there a minimum to reorder our private brand frames?
Yes, the minimum reorder quantity is just 25 frames. This covers the setup and shipping costs for your branded frames.
8. Do you have any P.O.P. materials?
We are happy to create P.O.P. material files upon request. This is a unique benefit of doing business with Your Brand Eyewear. Simply reach out with your requirements, and we’ll assist you. We can custom photograph fashion models in your chosen frames (allow time for securing models) and provide high-quality photos of frames ideal for social media or client advertising. While we don’t print the photos, we supply high-resolution files in any format suitable for posters and counter cards. We also offer small 4″x6″ interchangeable counter cards for all accounts—just ask, and we’ll send them to you. See the image below for an example.
9. Do you have sales representatives to call on us?
No, we don’t use commission reps and this helps to keep costs down for you. Orders are made through our catalog. After receiving your 3 free samples, you’ll see our consistent quality across all styles, as we use the same premium materials as other designer brands. Our system eliminates unnecessary costs, keeping prices low. Hundreds of clients use this process and our reorder rate is among the highest in the industry. We can connect you with clients who can vouch for our sell-through and our business model.
