The most profitable frame brand you can carry is your own.
Private labeling helps independent and multi-location eyecare practices protect margins, increase capture, and build a brand patients actually remember — without sacrificing quality or adding complexity.
Quick reality check
Designer brands don’t build your brand. They build theirs — often at your expense. Private label flips the equation and turns your dispensary into a profit engine you control.
Fast path
Want the simplest next step? See samples first. No cost. No obligation.
- Evaluate quality in your hands — not on a PDF.
- See the price advantage that protects your margin.
- Decide later. No pressure, no forced buy-ins.
Designer frames weren’t built for today’s eyecare reality.
Most practices rely on designer brands for one simple reason: “That’s what we’ve always done.” But the market has changed — margins are thinner, capture is under pressure, and chains and online sellers control price perception.
Private label doesn’t mean cheap. It means smart.
Private labeling lets you offer high-quality frames built in the same manufacturing ecosystem as premium brands — branded with your practice name. No logos patients recognize. No pricing comparisons online. No margin erosion.
What patients experience
- They trust what you put your name on.
- They stop comparing you to Warby, Costco, and online pricing.
- They see a practice that feels established and confident.
“It’s time eyecare professionals realize their potential and stop relying on old methods to grow a modern business.”
— Adam Palo, O.D.
What the practice gains
- Higher profit per sale without raising retail.
- Higher capture because price resistance drops.
- Brand consistency across multiple locations.
Why practices switch
Private label doesn’t have to replace every designer frame. It simply gives you a line that performs — and protects your business long-term.
- Higher margins — you control the cost structure, not a licensing company.
- Higher capture rates — patients buy when price resistance disappears.
- No online price shopping — your frames can’t be Googled or undercut.
- Brand authority — patients remember the practice name on the product.
- Consistency across locations — especially powerful for multi-location groups.
Quality is the part that surprises people.
Our frames are produced in the same manufacturing ecosystem as premium brands — without the licensing markup. What practices notice immediately is the build, the polish, and how easy the styles are to sell.
What you’ll notice in-hand
- Acetate weight and polish that feels premium.
- Solid construction and dependable riveted hinges.
- Thoughtful, classis designs for real patients.
- Packaging that looks and feels established.
Common reaction
That’s exactly the point: remove the name, keep the quality, and stop donating margin.
Simple. Proven. No headaches.
We keep this practical. You review frames, choose styles, add your branding, and order when ready. No long onboarding. No disruption to your workflow.
Review samples
We send frames to evaluate. No cost. No obligation.
Create your brand
Our designers create your logo and branding at no cost. You approve everything before anything moves forward.
Choose your styles
Select frames that fit your patients and your pricing strategy.
Order when ready
No pressure. No forced buy-ins. Scale at your pace.
Who this is for
Private labeling works best for practices that want better margins without raising prices — and understand that optical is both healthcare and retail.
Best-fit practices
- Want better margins without price hikes.
- Are tired of being compared to online sellers.
- Operate multiple locations (or plan to grow).
- Care about long-term brand value.
- Want a frame line that performs, not just “fills boards.”
If that sounds like you…
Private label isn’t a risk — it’s overdue. The only real question is how much margin you want to keep.
See the frames. Decide for yourself.
We don’t oversell this. We let the product speak. If you’d like to review a few sample frames, we’ll send them out — no cost, no obligation, and no follow-up pressure.