Built by practices. Grown through trust.
Your Brand Eyewear was never built like a traditional wholesale frame company. We do not rely on a costly field sales force to drive growth. That keeps pricing lower, removes pressure from the process, and allows practices to make smart decisions at their own pace.
Our strongest growth has always come from something more credible: successful eyecare professionals sharing what works with other eyecare professionals.
- No commissioned field rep model driving up costs
- Real-world credibility from successful private-brand practices
- Growth fueled by trust, not pressure
Why you were selected
You have already done what many practices are still thinking about. You built your own brand, brought it into your optical, and proved that private branding can strengthen margin, differentiation, and control.
That gives you something no sales rep can replicate: credibility with peers who are dealing with the same pressure you see every day.
This isn’t a program for everyone. It’s built around a small group of practices already doing it right.- Low capture rates
- Margin compression under managed care
- Online and chain competition
- The need to build the practice’s brand, not someone else’s
What other practices are saying
“So many of our colleagues aren't aware of how having their own brand completely changes the math. Being part of Your Brand's "Inner Circle" allows me to earn referal fees or free frames by telling my story to other eye docs and helping them create their own brand”
Dr. Rachael Wruble
Independent Practice Owner
“It gave us control back. Margins improved, and patients are buying into something that’s actually ours.”
Dr. James Carter
Multi-location Practice
Why peer-to-peer influence works
Optometrists trust other optometrists, especially classmates, respected colleagues, and peers who understand the realities of modern practice.
A brief introduction from a successful ECP carries more weight than any cold outreach, because it feels like professional advice instead of a pitch.
- It feels authentic
- It comes with immediate credibility
- It speaks directly to real practice problems
Inner Circle privileges
We want this to feel like more than a thank-you. Inner Circle members receive early access to select new releases and the opportunity to influence what comes next.
- Complimentary samples of select new styles before public release
- Input on colors, fit, sizing, and direction
- Early visibility into launches before the broader market sees them
How you are rewarded
When someone you refer becomes a new account, we will make sure the thank-you is meaningful and aligned with your business.
Option 1
15%Commission on opening orders for practices that come through your referral.
Option 2
30%Of the opening order value paid as free frame credit for your next order.
Why many choose frames
$2,000 → $600Turn a successful referral into real inventory without spending cash.
You make the introduction. We handle the rest.
You can introduce a colleague directly or simply share your custom referral code. From there, we take care of education, samples, onboarding, and follow-up.
- No admin burden on your side
- No pressure on your relationship
- Clean tracking and simple follow-through
Interested in being part of the Inner Circle?
We’ll keep it simple, selective, and built around what feels natural for your practice.