Everything you usually ask on a call — answered here
Process, expectations, and decisions behind private labeling — so you can decide if it fits before spending time on a Zoom.
Want the fastest answer?
Book 15 minutes to confirm fit — or request samples and decide later.
Why practices start here
Private labeling isn’t about chasing trends. It’s about controlling margin, positioning your dispensary, and stopping constant price comparison.
Higher margins
Factory-direct pricing without licensing markups.
Less price resistance
Patients can’t Google your frame brand.
Your name on it
Your brand becomes the differentiator.
How it works
Start lean. Validate sell-through. Expand when ready.
Review sample frames in-hand
Select styles and pricing strategy
Approve branding & finalize details
Order when ready — expand later
What’s included (and what’s not)
We keep this clean. No forced programs. No bloated commitments.
Included
Branding, style guidance, packaging options, long-term support.
Not included
Licensing fees, forced buy-ins, return-driven inflation.
By design
Lean, controllable, expandable when it earns it.
Common questions
These are the same questions that come up on almost every intro call.
1) What is the minimum order quantity?
2) What about warranties?
3) Are you listed in FRAMES DATA for managed care reimbursements?
4) How many styles do you manufacture for private-branding?
5) Where will the branding be placed on the frames?
6) What pricing do you suggest?
7) What about reorders — is there a minimum?
8) Do you have any P.O.P. materials?
9) Do you have sales representatives to call on us?
Want the fastest answer?
Book 15 minutes to confirm fit — or request samples and decide later.