So...why delay?
So...why delay?
You’ve scrolled, clicked, maybe even thought about it… But you still haven’t touched the frames.
You're not just losing sales, you're losing profits
You're not just losing sales,
you're losing profits
You don’t have to overhaul your dispensary to see real results.
Even switching just 2 frames per day from designer brands or more costly wholeale brands to your own private label could recover thousands in lost profit. And. . . the managed care reimbursements are magnitudes better.
Let’s do the math:
Most practices sell around 6 pairs of eyeglasses per day.
If just 2 of those were private label instead of designer:
Weekly Profit Increase: +$306
Annual Profit Gain: Over $13,000
With no change to your retail pricing.
- Even more when you experience increased capture rates.
Why?
Because private label frames cost far less—yet allow you to retail at the same price as designer brands. That means higher profit margins, better reimbursement rates, and more control over your optical business.
🔁 Same number of patients.
💵 More profit per sale.
📈 Your brand, your margins.
You already know how private labeling works. What you may not realize is how much you're losing by not doing it
You already know how private labeling works. What you may not realize is how much you're losing by not doing it
This could be yours
This could be yours
More than just increasing your eyewear sales
Higher Profit Margins: By manufacturing and selling private label frames, ECPs can bypass high wholesale prices and achieve significantly better profit margins compared to selling traditional designer eyewear.
Competitive Pricing: With control over production and pricing, private label eyewear allows you to offer affordable options without sacrificing quality, making your practice more competitive against online retailers. And at price points that are 60-80% less, your private-label frames can fill price gaps missing in your optical department.
Exclusive Branding: Branded eyeglass frames distinguish your practice and establish a unique identity in the eyes of your patients. Your name on the eyewear builds trust and reinforces your expertise.
Can’t be Shopped Online:: Unlike wholesale designer frames that can be easily shopped online for lower prices, your private branded frames are exclusively yours and conot be shopped online.
How to Get Started with Private Label Eyewear
Transitioning to private label eyewear is easier than you might think because we are the optical frame manufacturer and not a wholesaler. At Your Brand Eyewear, we’ve streamlined the process into three simple steps:
Design Your Brand Logo: Collaborate with our expert graphic designers to create your brand logo and select styles that align with your demographics..
Select Packaging: Customize packaging options, including soft-pouch cases and cleaning cloths, to complete the look of your private label. For our luxury collection, we add presentation boxes and shopping bags, each branded with your logo.
Launch Your Brand: Place your order and receive your frames in 28-days or less. Then, start showcasing them to patients as part of your exclusive product line.
Why Quality Matters
Because they will have your brand name on them
From riveted hinges to elegant finishes, our frames rival the quality of leading designer brands at a fraction of the cost.
Conclusion
Private label eyewear is more than just a business strategy—it’s a lifeline for independent ECPs striving to thrive in a competitive market. By taking control of your inventory, pricing, and branding, you’re not just selling frames; you’re building a legacy of quality and care.
Ready to elevate your practice? Explore the benefits of private labeling with Your Brand Eyewear and take the first step toward transforming your business today.