3 Easy Steps to Private-Branding
1. Zoom Mtg = Free Samples
Get started with a personalized consultation and receive two free frame samples. Discover the benefits of private labeling and see our quality firsthand. You’ll be so impressed that Step 2 will be next and, it’s also FREE.
7-10X Markups
“The quality of Your Brand Eyewear’s core collection rivals most designer brands, so we are able to take a 9x markup with no problem. Their luxury collection is as nice as the most expensive luxury brands on the market. We’re doing a 6X markup on those and sell them all day long. We are no longer stuck with having to take 2.5-2.7 markups to remain competitive. This is a no-brainder.”
2. Logo Designed for Free
Leave the branding to us! Our expert graphic designer, skilled in eyecare branding, will create a unique logo for your practice. You focus on your patients, and we’ll handle the design.
3. Place Your Order
Order your private branded frames effortlessly online. In just 28 days, receive your custom frames directly from our factory to your office.
28-30 Days Later
In 28-30 days, your custom manufactured, private-branded frames will arrive at your office directly from our factory. Point A to Point B True factory-direct.
1. What is the minimum order quantity to start with you?
Just 30 frames, with the option for 30 different SKUs. There is no minimum order quantity per style. This helps smaller practices reduce frame costs, increase profit margins, and improve capture rates. It’s a great way to try the most cost-effective way to buy your frames. For less than $1,100 you can have your own private-label frames!
2. What about warranties?
We offer a warranty against manufacturing defects. While it’s dificult to track time limits on frame purchases, we stand behind our quality and will always take care of your patient/customer needs. This does not cover patient abuse, misuse, or carelessness. Our generous warranty is unique in the private label industry. It’s designed to protect your private brand’s image and ensure patient satisfaction.
3. Are you listed in FRAMES DATA for managed care reimbursements?
Yes, we are listed in Frames Data, which allows for substantial reimbursements to eyecare professionals. This is a unique offering among factories as no other private-label company offers this. All frames are listed under Your Brand Eyewear and the 3-digit style number. Our core product is listed at $89 and our YBE Black luxury collection is listed at $189. This is a significant added value to the eyecare practitioner. Contact us for more details.
4. How many styles do you manufacture for private-branding?
We have over 85 styles in our core collection and 15 (and growing) in our luxury collection. Think of the core collection as Toyota. Premium quality, top-selling shapes and colors. The classics. Think of our Luxury collection (YBE Black) as Lexus. True luxury styles, with Japanese acetate, rivited hinges and packaging suitable for luxury brands. Patient presentaion box, soft pouch case, cleaning cloth and a shopping bag, each custom branded with your logo. Your patients will leave with packaging similar to what they would get when shopping at Louis Vuitton. (See images below.)
5. Where on the frame will my branding be placed?
We can place your branding anywhere you want on the frame. Unlike other companies, we use your actual logo, in the proper font and icon. Our branding quality matches that of luxury brands. We brand temples and demo lenses to your specifications. And our demo lenses are AR coated! Think of the frame as a blank canvas. Our team will assist in branding recomendations, as we are experts on private-branding.
6. What do you suggest we price our private -label frames at?
With YB Eyewear, the price is much lower than what you are typically buying at this quality. This opens the door to multiple avenues but we recommend you set an initial goal for your label. Is your goal to be cutting edge and have your patients appreciate the fact that their eye doctor carries their own frame line? Is it to compete with both online competition and big box stores? Do you simply want to increase your profits? The answer to these questions will determine what your label will fuel. This is a discussion we will have together and we can help consult your through the process. Based upon conversations with many of our clients, it’s safe to say that the average markup is between 9-10x which allows for substantially more profits over the tradisional 2.5-3x markups taken on wholesale frames.
7. What about reorders — is there a minimum to reorder our private brand frames?
Yes, the minimum reorder quantity is just 25 frames. This covers the setup and shipping costs for your branded frames.
8. Do you have any P.O.P. materials?
We are happy to create P.O.P. material files upon request. This is a unique benefit of doing business with Your Brand Eyewear. Simply reach out with your requirements, and we’ll assist you. We can custom photograph fashion models in your chosen frames (allow time for securing models) and provide high-quality photos of frames ideal for social media or client advertising. While we don’t print the photos, we supply high-resolution files in any format suitable for posters and counter cards. We also offer small 4″x6″ interchangeable counter cards for all accounts—just ask, and we’ll send them to you. See the image below for an example.
9. Do you have sales representatives to call on us?
No, we don’t use commission reps and this helps to keep costs down for you. Orders are made through our catalog. After receiving your 3 free samples, you’ll see our consistent quality across all styles, as we use the same premium materials as other designer brands. Our system eliminates unnecessary costs, keeping prices low. Hundreds of clients use this process and our reorder rate is among the highest in the industry. We can connect you with clients who can vouch for our sell-through and our business model.
