The Most Expensive Thing In Your Optical May Be The Logo On The Temples.
You do not need to charge patients more.
You need to stop overpaying for the frame.
Same patient. Same exam. Same retail price. More profit.
Here is what happens when an independent practice replaces a traditional branded frame with a private-label frame built around their own name.
| Traditional Branded Frame | Your Brand Eyewear | |
|---|---|---|
| Wholesale Cost | $95 | $30* |
| Retail Price | $299 | $299 |
| Gross Profit | $204 | $269 |
| Additional Profit | — | +$65 per frame |
That is an extra $65 in gross profit on every frame sold.
Without charging the patient one dollar more.
Sell 100 Frames
Sell 250 Frames
Sell 500 Frames
The patient pays the same.
The practice keeps more of the profit.
Lower cost does not mean lower quality.
Most clients pay around $30 per frame because they are not paying for someone else’s logo.
The frame can still have the details patients associate with premium eyewear: polished acetate, riveted hinges, visible core wires, and custom branding options.
A complete brand, not just a frame.
Your logo. Your packaging. Your margins. Your customer loyalty.
Private label gives independent practices something national chains and online retailers cannot copy: a frame brand that belongs exclusively to the practice.
See What Your Brand Could Look Like.
Request complimentary samples and see how private-label eyewear could change the economics of your optical.
Request Samples* Pricing depends on the collection and quantity ordered