The Optician's Advantage
Your expertise. Your collection. Our support. Help more customers find eyewear they love—and give them a reason to buy it from you.
You know your customers better than anyone.
You know which shapes fit, which colors move, and what deserves a place on your boards. Private label shouldn't replace your judgment. It should give you a better way to put that judgment to work.
We make the frames. You build the collection.
More happy customers. More satisfying days.
You know the feeling. You help someone find the perfect frame, answer their questions, and make thoughtful recommendations. Then they leave without buying.
Online retailers and national chains have made it harder to keep eyewear purchases in your practice. You can't control every buying decision, but you can give customers more reasons to choose you.
A collection they can't comparison-shop by brand and model online is a powerful place to start.
With Your Brand Eyewear, you can offer distinctive, quality frames under your practice's own name—supported by the expertise and personal service only your optical team can deliver.
Because helping someone find the right glasses—and seeing them leave happy with their choice—is one of the best parts of the job.
What matters behind the frame board
A great collection is only great if it's easy to manage, easy to recommend, and backed by people who answer your questions.
Your assortment, your call.
Choose the styles, colors, and quantities that suit your customers. You know your market. We respect that.
Order when you're ready.
Reorder online without waiting for a rep appointment. The reorder minimum is just 10 frames, with no minimum per style.
Frames you're proud to dispense.
Thoughtful design, premium materials, and a lifetime warranty against manufacturing defects. Better economics don't have to mean lesser eyewear.
You're not on your own.
Get practical optician training, marketing images, display materials, and direct help when you need it. No visiting rep doesn't mean no relationship.
From samples to your frame board
You shouldn't need to reinvent the way your optical works to introduce a collection with your own name on it.
Review samples and explore the shapes, finishes, and colors firsthand.
Select the assortment that fits your patients, your displays, and your practice's goals.
Replenish online, explore new styles, and use our training and marketing resources as needed.
We don't replace your expertise. We back it up.
Traditional reps can be helpful. We understand the value of someone who knows your business. Our model is different: fewer layers between the factory and your optical, while keeping the product guidance and direct support you need.
More control for you. More reasons for customers to buy from your optical.
What opticians want to know
Will I still choose the frames?
Absolutely. Your input on shapes, colors, quantities, and merchandising is central to building a collection that works for your optical.
Do I have to order a full collection every time?
No. Reorders start at 10 frames total, with no minimum per style. That gives you flexibility to replenish the styles and colors you need.
What if I need help without a visiting rep?
Contact us directly for product, ordering, and program questions. We also provide online optician training and marketing resources.
What happens if a frame has a manufacturing defect?
Our frames are backed by a lifetime warranty against manufacturing defects. Contact our team for warranty assistance and instructions.
What if I'm new to the practice or the collection?
We can help you get oriented with the assortment, ordering process, and available training materials—even if you weren't involved in the original launch.
Give them a reason to buy from you.
Whether you're exploring private label for the first time or taking over an existing collection, we'd be glad to help you get started.
Questions? Contact our team