
Keep in Touch
Don’t beg or sound needy

The last email you’ll send to unresponsive prospects.
Hi <client name>
I reached out to you a few times but haven’t heard back. I understand circumstances change, but let me know if there is still interest in private branding your frames so I can update our records. I look forward to hearing back from you.
Regards
<name, company, contact>

Subject: Discover the Power of private branded frames. Your Inquiry Answered!
Dear ,
Thanks for inquiring about our product. Now . . . let’s explore how our unique, affordable private branding solution can benefit your practice.
At Your Brand Eyewear, we take pride in providing top-notch products that will cut your cost-of-goods sold and increase your profit margins. We know our products will greatly benefit your eye care practice by reducing the number of patients who request their Rx so they can purchase their eyeglasses online or at any of the large national chain stores who have their own private label frames. That’s the edge they have over you.
Let’s schedule a time for us to connect and further discuss your requirements. This will allow me to better understand your goals and tailor our program to meet your specific needs. Additionally, I’ll be more than happy to address any questions or concerns you may have.
Let me know your availability for a call or an online meeting by replying to this email. I’m flexible and can accommodate your schedule.
In the meantime — check out our “Get-Started” process so we can send you our complimentary samples kit for review.
Once again, thank you for considering Your Brand Eyewear. We value the opportunity to work with you and demonstrate how we can make a positive impact on growing your business. We serve over a thousand of your colleagues who have already taken this journey and are reaping huge benefits. I’m looking forward to hearing from you soon!
Best Regards
Name
Title, Company

Subject: Your Order – Last Step Reminder
Dear [Prospect’s Name],
I hope this email finds you well. I wanted to follow up regarding your order. It seems that we’re just one step away from finalizing everything.
As a friendly reminder, I want to ensure that your experience with us is as smooth as possible. We’re waiting for your order to proceed and fulfill your private branding requirements.
Please note that your satisfaction is our top priority, and we’re committed to providing you with the best service. If you need any further information or assistance in making your decision, please feel free to reach out. We’re always ready to provide creative and smart solutions tailored to your needs.
I understand that life can get busy, and things may slip through the cracks. However, if you’re still interested and ready to move forward with private branding, please let us know so that we can promptly assist you in completing the process. The next step is for our graphic designer to create your brand logo. This is a complimentary service to all of our clients and we look forward to counting you as one of them.
Thank you for considering us for your needs. We genuinely value your business and are excited about the opportunity to increase your capture rates and profit margins which are the two biggest benefits derived from private branding. Looking forward to hearing from you soon!
Warm regards,
[Your Name]

Subject: Reaching Out Again – Let’s Reconnect!
Dear [Prospect’s Name],
I hope this email finds you well. I wanted to follow up on our previous communication and express my appreciation for your interest in Your Brand Eyewear.
I understand that circumstances may have changed, and you might have been busy or faced unexpected challenges that led to our previous correspondence being left unanswered. However, I wanted to emphasize that we are still eager to explore the possibility of working together and to understand your needs better.
At Your Brand Eyewear, we pride ourselves on providing the most affordable solution for declining capture rates and profit margins to our clients. We genuinely believe that our products could greatly benefit you and your business. We have helped over 1,000 independent ECPs like you to grow their business through private branding.
If you are still interested in learning more or have any questions, I would be more than happy to schedule a call or meeting at a time that works best for you. If , however, you feel that our offerings are no longer relevant, kindly let me know, so I can update our records accordingly.
Thank you for your time and consideration. I look forward to hearing from you soon and reigniting our conversation.
Warm regards,
[Your Name] [Your Title/Role] [Company Name] [Contact Information]

Subject: Just checking in — private label frames still on your mind?
Dear [Prospect’s Name],
I wanted to follow up on my previous email to ensure that it didn’t get lost in the shuffle. I understand how busy things can get, so I wanted to reach out once more to see if there’s any way I can assist you with your initial interest in our private label frame program.
As a friendly helper, I’m here to provide creative and smart solutions tailored to your practice’s needs. Whether it’s addressing any concerns or offering further information, please don’t hesitate to let me know.
If you’re no longer interested or have found an alternative solution, I completely understand. However, if you’re still open to exploring the possibilities, I’d be more than happy to discuss how our unique manufacturing system can benefit you and your goals, especially increasing your capture rate and profit margins.
Reach out to me at your convenience. I’m always available to lend a helping hand and provide friendly assistance. Looking forward to hearing from you soon!
Warm regards,
[Your Name]

Subject: Re: Reaching Out Again – Let’s Reconnect!
Dear [Prospect’s Name],
Thank you for your prompt response and for sharing more information. I truly appreciate your time and effort in providing those insights.
Based on your needs and goals, I believe a phone or Zoom meeting would be the most effective way to discuss how private branding a portion of your frames can address your specific challenges. It will also allow us to address any further questions you may have.
I would be delighted to schedule a meeting at your convenience. Please let me know your preferred date and time, and I will make the necessary arrangements. If you have any specific topics you would like us to cover during the meeting, please feel free to share them as well.
Alternatively, if you would prefer to speak over the phone, kindly provide me with your contact number (mobile is best), and I will be happy to give you a call at a time that suits you best.
Thank you again for your interest in our product. I look forward to connecting with you soon and exploring how we can mutually benefit from a partnership.
Warm regards,
[Your Name] [Your Title/Role] [Company Name] [Contact Information]

Subject: Quick Question
Hi [Prospect’s Name],
Hope this email finds you well. I wanted to quickly reach out and ask if you would be open to a brief discussion about how our private label frames can help solve any of these common problems facing today’s independent eye care professionals.
• High cost of frame inventory
• Lower profit margins due to managed care
• Decreasing capture rates
If interested, please let me know your availability, and we can set up a quick call or Zoom meeting at your convenience.
Looking forward to hearing from you.
Best regards,
[Your Name] [Your Title/Role] [Company Name] [Contact Information]

Subject: Next Steps for Your Private Branding Journey
Hi [Prospect’s Name],
I hope this email finds you well. I wanted to follow up on our previous conversation about private branding opportunities for your brand.
After our initial discussion and approval of our sample quality, the next step in this journey is to start working on your brand name and logo design. These elements will be crucial in establishing and differentiating your private label products in the market.
To begin, we can set up a meeting to understand your brand’s values, target audience, and overall vision. With this information, our team of experienced designers will create a range of unique and captivating logo designs (or even brand name if necessary) that align perfectly with your brand identity. This service is complimentary to our new accounts. You may also simply email me with your thoughts and ideas and we’ll take it from there.
Once we have the initial concepts, we can refine and finalize the logo to your satisfaction to make certain it best represents your brand and resonates with your customers.
I’m eager to get started on this creative process. Please let me know your availability if there is a need for further discussion and if not, send me your ideas and we will take the next step towards bringing your private branded frames to life.
Looking forward to hearing from you soon because private branding will immediately increase your profit margins and capture rates. So, there’s no time like the present.
Best regards,
[Your Name] [Your Title/Role] [Company Name] [Contact Information]


Subject: We Miss You! Exclusive Offer Inside
Dear [Client’s Name],
I hope this email finds you well and in high spirits! It has been a while since we last connected, and I wanted to reach out personally to let you know that you have been missed as one of our valued clients.
At Your Brand Eyewear, we continuously strive to provide exceptional products and services to meet your needs. We understand that circumstances change, and priorities shift, but we wanted to remind you that we are here to assist you whenever you require our support for your private label frame brand.
To express our gratitude for your past support and to welcome you back, we have prepared an exclusive offer just for you! As a token of appreciation, if you place an order within the next [timeframe], you will receive [specific offer or discount] on your purchase. This is our way of saying thank you for being a valued member of our private branding family.
Whether you need assistance with the styles previously purchased, or have any questions regarding our newest offerings, our team of experts is readily available to help. We are committed to providing you with a seamless and personalized experience.
Please feel free to reach out to us at sales@yourbrandeyewear.com at your convenience. We look forward to reconnecting with you and assisting you with any queries or concerns you may have.
Thank you once again for choosing Your Brand Eyewear. We genuinely hope to have the opportunity to serve you again soon and continue building a long-lasting relationship.
Wishing you a fantastic day ahead!
Warm regards,
[Your Name] [Your Title/Role] [Company Name] [Contact Information]