Private Brand Restart Opportunity
Before we retire your tooling, here’s what’s changed.
If your private brand has gone quiet, here are some possible reasons. Staff changes, new frame buyers, and lack of promotion are common reasons programs fade. The good news is that private branding has only gotten stronger, as have we — and restarting is easier than you may think.
Private branding is still moving forward.
Across the country, more practices are giving their own brand more board space because it helps solve three problems at once: low margins, weak capture rates, and products patients can easily price-shop online. If your brand stalled, that does not mean the idea was wrong. It usually means the program stopped being managed.
- Higher margins for the practice
- Better capture rates inside optical
- Products competitors cannot directly shop online
Why private brands quietly disappear
Most programs do not fade because the doctor made a conscious decision to abandon them. More often, the brand simply gets lost inside the practice.
- A change in the optical staff or frame buyer
- New staff not realizing the practice has its own brand
- No promotion on the website or social media
- No imagery or marketing tools being used
- The doctor assumes the brand is still being pushed in optical
Designer brands have commissioned sales reps protecting their shelf space. Private brands belong to the practice.It's factory-direct, which means someone inside the office must protect it.
Why practices build private brands
Your private label collection is not just another frame line. It is one of the few products in your dispensary that truly belongs to the practice. When it is positioned correctly, it becomes a profit builder and a competitive shield.
- Stronger margins than traditional wholesale lines
- Better capture rate when the doctor and opticians support it
- Patients cannot directly compare it to online discount sellers
What’s New
A lot has changed since your last order.
New styles, new colors, larger sizes, stronger merchandising and website support, and a luxury collection that gives high-cost designer brands something to worry about.
New Styles
See the latest Spring 2026 releases to your collection.
Explore new styles
Core Catalogs
Our core catalogs. New shapes, colors, sizesand collections.
View catalogs
YB Black
Review the Black collection built to compete with luxury brands.
Open luxury catalog
Marketing Support
Our complimentary imagery and branding tools promote your brands.
See marketing toolsWe’d rather help you restart your brand than retire it.
Minimum reorder: 30 frames
For a limited time, returning accounts can restart their private brand with courtesy pricing, access to current releases, and support materials that make it easier to get the brand moving again.
- Why private branding still matters
- Access newly released styles, colors, and larger sizes
- View the YB Black luxury collection
- Use free marketing imagery and branding tools
Because logo tooling capacity is limited, inactive tools are eventually reassigned to new clients. Restarting the brand now avoids that cost. If the brand needs to be recreated later, a $325 logo retooling charge would apply. Restarting your brand now avoids that cost.
Should we keep your brand alive?
If your private brand still matters to the practice, let’s restart it before the program is considered inactive and the tooling is reassigned.