Typically ECPs price our frames based on the quality and cost of the frame.  With YB Eyewear, the price is much lower than what you are typically buying at this quality.  This opens the door to multiple avenues but we recommend you set an initial goal for your label.  Is your goal to be cutting edge and have your patients appreciate the fact that their eye doctor carries their own frame line?  Is it to compete with both online competition and big box stores?  Do you simply want to increase your profits?  The answer to these questions will determine what your label will fuel.  This is a discussion we will have together and we can help consult your through the process.