You Style the Look.
Now Own the Sunglasses, Too.
Your models already wear sunglasses in every shoot. We help you sell them under your brand — with premium private-label frames built for boutiques and lifestyle clothiers.
The Easiest Money Your Brand Isn’t Making
Scroll any lookbook: perfectly styled outfits, the right background, great light — and sunglasses on nearly every model. In most cases, those sunglasses aren’t even for sale. Customers see the full look, but they can’t buy it. That’s a missed accessory sale on almost every order.
- Customers want the complete look, not just the shirt or dress.
- Sunglasses are high-margin and size-simple.
- You’re already doing the marketing — the product is just missing.
Private-Label Sunglasses for Preppy & Lifestyle Brands
We manufacture premium sunglasses you can sell under your own label — tuned to the aesthetic you already own: classic, clean, modern, preppy, coastal, resort, or sport.
- Premium acetate frames, not cheap promo plastic.
- Polarized lens options for every shape.
- Classic shapes: aviator, wayfarer, square, round, clubmaster.
- Your branding on temples, cases, pouches, and boxes.
- 28-day production with low MOQs and easy reorders.
Built for Brands Like Yours
Boutiques & DTC Brands
- Preppy men’s and women’s clothiers.
- Online lifestyle brands.
- Resort, golf, and coastal shops.
- Capsule collections and collabs.
Reps & Showrooms
- Multi-line reps looking for a fresh, high-margin add-on.
- Showrooms serving better specialty stores.
- Agencies building head-to-toe looks for their accounts.
Why Sunglasses Belong in Your Lineup
Sunglasses behave like the perfect accessory: they lift the average order, work year-round, and rarely get returned for “fit.” Customers see them as an impulse add-on — and they carry margins closer to jewelry than apparel.
- High margin compared to core apparel.
- One size fits most — fewer returns, no size runs.
- Easy to merchandise with the looks you already shoot.
- Great for bundles and “Complete the Look” sets.
Simple, Fast, and Low-Risk
1. Share Your Aesthetic
We look at your current product, brand, and imagery so we understand your lane.
2. Choose Your Styles
We propose a tight edit of shapes and colors that fit your brand and audience.
3. We Add Your Branding
Temples, packaging, pouches, cases — all under your label.
4. Launch in 28 Days
You get a clean, high-margin category with easy reorders and no heavy commitments.
Who’s Behind This
I’ve spent years manufacturing private-label eyewear for independent eyecare practices and regional chains. We own the factory, control the quality, and understand the economics.
This program is built specifically for boutique and lifestyle brands that want the benefit of a sunglasses line without becoming an eyewear company.
Want to See What This Could Look Like for Your Brand?
If you already have models wearing sunglasses in your marketing, you’re halfway there. Let’s talk through what a small, focused sunglasses line could look like under your label — and what it could add to your average order and margin.
Mark Graham
Your Brand Eyewear
mark@markwgraham.com
(703) 895-3989