6 BENEFITS TO PRIVATE BRANDING

Private branding will save your members over 80% on the cost of their frames. In today’s inflationary economy, this is a welcome benefit for their patients. Maintaining a careful balance between national brands and private label is critical in this competitive market. Private branding MUST be a part of your member’s inventory matrix.

Nothing encourages patient loyalty more than having a classic, premium quality brand of frames that’s exclusive to your member’s practice that can be sold at affordable price points. That “Where’d you get your new eyeglasses,” question can only lead back to the their professional practice. That’s loyalty!

Patients can’t shop the national chains or on-line retailers for lower prices. Private label frames are exclusive to your members. They control the marketing and the prices. This is especially important during inflationary times. Their patients want value and private label offers them that value.

Nothing hurts the bottom line more than having patients thank the doctor for the eye exam only to walk out the door with their Rx hoping to buy their eyeglasses on-line or at the big-box retailers at a lower price. Buying factory-direct will more than double your member’s chances of keeping that patient as a profitable eyeglass customer.

Our frames are of the same or better quality as those expensive “designer” brands you’re already carrying. This allows your members to realize a 7X markup, if desired. Yep — our product is that good and we have hundreds of satisfied ECPs to confirm that. We’re happy to connect you with our clients.

Finally, a frame collection that aligns well with managed-care reimbursements. Yes – we’re listed in Frames Data and each private label brand is approved under our factory’s general listing.

4 EASY STEPS TO HIGHER PROFITS

1.

Receive free samples

2.

Discuss options

3.

We’ll design the logos

4.

Members place their orders

Grade-A acetate

Riveted Hinges

Elegant Branding

28 Days to Delivery

LASER ETCHED TEMPLE BRANDING

DUAL-COLOR PAD PRINTED DEMO LENSES

WHY OUR CLIENTS LOVE US

“It’s time independent optometrists realize their potential and stop relying on old methods to grow a modern business. Private label is what will help independent practices compete with online markets while still allowing us to offer superior quality products and provide great patient experience.”

Adam Palo, O.D.

“For independents to compete in today’s environment we need to increase profit margin. Your Brand Eyewear allows us to do just that. Patients today are less interested in brand name eyewear and more interested in style, quality and value. Warby Parker has proven this. Your Brand Eyewear allows independent eye care providers to compete on a more level playing field.”

Julie Lam, OD

“The quality of the frames is as good as our Italian brands and has quickly become the best selling collection in our office. Private branding of your frames is absolutely necessary to compete in this dynamic new marketplace.”

Ed Paul, OD