About us
Factory-Direct Private-Label Eyewear
Higher margins. More control. A brand your patients actually remember.
Why this exists
Stop paying for a name. Start building your own.
Most practices don’t lose patients because of “competition.” They lose them because their optical looks like everyone else’s. Private label fixes that—without sacrificing quality.
Higher Margins
Factory-direct costs without designer licensing baggage.
More Control
Your brand, your pricing, your positioning—finally aligned.
Better Differentiation
Patients can’t price-shop what only you sell.
On the call, we’ll confirm fit, positioning, pricing, and the fastest path to launch (or refresh) your line.
The problem
Designer frames inflate the “value” — and practices eat the cost.
Much of the price of a designer frame isn’t quality. It’s licensing, marketing, and a machine built to sell their brand—while your practice stays invisible.
- You pay for the logo, then compete against online and chains selling the same logo.
- Margins shrink—especially under managed care reimbursement realities.
- Patients remember the brand name… not the practice name.
The frame becomes a profit center and a branding tool—because it finally belongs to you.
How it works
Simple process. Professional result.
We keep it lean: pick styles, finalize branding, deliver a collection you can confidently sell.
Quick Call
We learn your goals, pricing targets, and what you want your brand to be known for.
Choose Styles + Branding
Select from over 100 classic styles. We design your logo and finalize the details.
Production + Delivery
Your collection is produced, inspected, and delivered directly from our factory—ready to sell.
Next step
If it’s a fit, we’ll know in 15 minutes.
No pitch deck. No weird pressure. Just clarity on whether private label is a smart move for your optical.
Best for: independent practices that want control, margin, and differentiation — not commodity eyewear.
Our team
Mark Graham
Founder and Chief Creative Officer
Mark is a 40 year veteran of the optical industry who grew up in a Bausch & Lomb family. Starting his career in outside frame sales, Mark went on to become Director of Global Product Development for Japan’s largest frame manufacturer. He founded YB Eyewear out of a passion for supporting a strong future for independent eye care professionals who face significant headwinds from a dynamic new marketplace.
“Independent Eye-care professionals are facing strong headwinds from the competition. I’m committed to leveling the playing field. through achievable, affordable private branding of their frames”
Jack McDougall, OD
Senior Partner
Dr. McDougall is a graduate of the Illinois College of Optometry and owned International Eyecare Centers, a 15 location retail eye care practice with one surgical center in the Midwest. He has operated LASIK surgery centers throughout the United States and had been involved in the development of several innovative industry technologies. Jack holds advisory board positions with numerous optical technology firms, has authored articles in several eye care industry publications and lectured at optical symposiums around the world.
“The Eye Care industry is facing disruptive changes from online competitors as well as the traditional big box retailers. Shouldn’t your next move be a disruptive one as well? Private branding is today’s disruptive solution.”
Michelle Yee
Optometric Advisor
Michelle co-founded Lumen Optometric with her husband in 2017. She comes from a design and branding background and has over 10 years of experience in both the fashion and entertainment industry. She focuses on operations, marketing, and branding for Lumen and is the aesthetic voice of the practice. She meticulously chooses every frame that Lumen carries and enjoys obsessing over the details of the patient experience.
“Private label is what will help independent practices compete with online markets while still allowing us to offer superior quality products and provide great patient experience.”
Ed Paul, OD
Optometric Advisor
“For independents to compete in today’s environment we need to increase profit margin. As we reopen post COVID-19, patients are looking for better value without compromising style and quality. Your Brand Eyewear allows us to do just that. Patients today are less interested in brand name eyewear and more interested in style, quality and value. Warby Parker has proven this. Your Brand Eyewear allows independent eye care providers to compete on a more level playing field.”
Adam Palo, OD
Optometric Advisor
Dr. Palo obtained his Doctor of Optometry and Vision Science degree from the Pennsylvania College of Optometry at Salus University in 2011 graduating with clinical honors, after completing a Bachelors Degree in Biology and Human Nutrition at North Carolina State University in 2006. He owns a multi-location full scope optometric practice in Raleigh, NC.
“It’s time independent optometrists realize their potential and stop relying on old methods to grow a modern business.”
Julie Lam, OD
Optometric Advisor
Dr. Julie Lam earned her Doctor of Optometry degree from the Southern California College of Optometry in Fullerton, California. She opened her practice as a cold start in 2013 and dropped all vision care plans on the practice’s 5 year anniversary. She specializes in ocular disease, geriatrics and neurovisual medicine.
“Private label frames like Your Brand Eyewear allow independent practitioners to be truly independent & set themselves apart from the retail giants. It allows doctors to take control of their profit margins while promoting their own brand.”