Optometry Times Interview
Crafting Your Own Eyewear Brand
A two-part Optometry Times video series on why private branding works — and how independent practices execute it successfully.
Host: Dr. Diana Canto-Sims, O.D.
Guest: Mark Graham
Format: Two Episodes
Play Part 1
Episode 1Introduction
An Introduction to Your Brand Eyewear
Why private branding creates differentiation and control for independent practices.
Watch on Optometry Times →
Play Part 2
Episode 2Execution
Secrets to Success
How to make private label frames a top-selling category.
Watch on Optometry Times →