YBE Blog
Straight talk on optical retail, capture rate, and why “business as usual” is quietly killing independent practices.
Optical Retail Is Dead
Independent eyecare isn’t being killed. It’s committing slow, polite suicide.
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Stop Losing eyeglass sales to online retailers
Online isn’t the enemy. It’s the baseline — and most practices are behind it.
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Designer frames killing independents
Licensed brands, inflated costs, and a system independents keep funding.
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Profits are going in the trash
Return programs and “safe” choices quietly shred margins.
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Here’s why your patients go to Warby Parker
It’s not just price. It’s clarity, branding, and frictionless buying.
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