YBE Blog

Straight talk on optical retail, capture rate, and why “business as usual” is quietly killing independent practices.

Optical Retail Is Dead

Independent eyecare isn’t being killed. It’s committing slow, polite suicide.

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Stop Losing eyeglass sales to online retailers

Online isn’t the enemy. It’s the baseline — and most practices are behind it.

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Designer frames killing independents

Licensed brands, inflated costs, and a system independents keep funding.

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Profits are going in the trash

Return programs and “safe” choices quietly shred margins.

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Here’s why your patients go to Warby Parker

It’s not just price. It’s clarity, branding, and frictionless buying.

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